Saturday, July 25, 2009

LG Our Brand

Global, Tomorrow, Energy, Humanity and Technology are the pilars that this corporation is founded on; with the capital letters L and G positioned inside a circle to our ideals above all else, humanity.
The symbol mark stands for our resolve to estabish a lasting relationship with, and to achieve the highest satisfaction for you customers.

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world.
The symbol consists of two elements: the LG logo in LG Grey and the styized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.

Our logo is the fundamental visula expression used t identify LG. It expresses the quality and sophistication that is the hallmark of our products. It is simple, modem and distinctive. Comsistent and proper usage of the logo is absolutely essential. The logo is symbolic of our steadfast reputation for excellence;
therefore, and variation of the logo diminishes the visual identity of LG Electronics and its products.

We have two versions of our logo:
Corporate Logo and 3D Logo.
The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new positioning. It was redrawn to strengthen the visual impact of our symbol and help communicate our attributes.

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